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Local Action Group

The Local Action Group (LAG) is responsible for the strategic direction and implementation of the LEADER programme in Rural Perth and Kinross, including making decisions on applications for funding. The LAG represents a wide range of interests and is made up of representatives from the public, private and voluntary sector. The Rural Perth and Kinross LEADER Local Development Strategy sets out how the 2014-2020 LEADER programme will be implemented within the area.  The strategy was produced in consultation with communities and businesses and explored the key needs and opportunities available to communities within Perth and Kinross, which could help to support the local economy and communities to become stronger and more resilient.

Delivery of the strategy will be achieved through the development of projects which can demonstrate strong linkages with the 2 main objectives and 4 priority areas that were identified as priorities for funding.  Currently four sub groups will consider applications before recommendations are presented to the full Local Action Group.  The sub groups include: Enterprise, Community Capacity, Rural Broadband and Young People

The Rural Perth and Kinross Rural Team comprise of a Co-ordinator, Project Officer and an Administrator.

The current members of the Perth & Kinross LAG include:



Jackie Brierton - LAG Chair


Sub Groups:  Enterprise

Jackie is the Chair of the PK LEADER LAG.  She has more than 30 years’ experience in business, social enterprise, policy development and EU Funded projects.  Jackie is a member of the newly-formed National Council of Rural Advisers, which will provide advice to the Scottish Government on future policy and support for the rural economy.  She is also the Enterprise Manager for GrowBiz and Vice-Chair of Women's Enterprise Scotland CIC.


john mccrone 500x500

LAG Accountable Body Representative & Place Development Manager, Perth and Kinross Council

John is a chartered town planner with over 30 years’ experience working in the public, private and voluntary sectors. John has a background in land use planning, city and town centre management and economic development and a focus on the delivery of physical and economic projects through the establishment of public and private partnerships and multi-disciplinary project teams. John has managed a range of Services within the Council, worked with Scottish Enterprise, undertaken freelance planning consultancy and acted as a Technical Adviser to a range of economic development, tourism and conservation Trusts. John is a fellow and former Director of the Royal Scottish Geographical Society




Tom Flanagan 3

Dr Tom Flanagan

Director, Socient Ltd.

Tom is an independent consultant in the fields of economic development, planning and transport. Previously, Tom was Head of Economic Development at Perth & Kinross Council with oversight of the LEADER programme and continued to support the programme as Partnership Director of Tactran up until April 2020. Over that period Tom also acted as Chair of the Rural Enterprise Roundtable national group.



PKVAS Third Sector and Volunteering Hub




 Caroline Warburton 2017

Caroline Warburton


Caroline is VisitScotland’s Regional Leadership Director (East). She has over 20 years of tourism experience from both the public and private sectors and has particular interest in how tourism enterprises at a local level can support local communities through collaboration.




Lisa Roberts

National Farmers' Union Scotland & NFU

Sub Group: Enterprise

‘Lisa has worked with NFU Scotland for 16 years, representing members across Scotland and currently covering Forth & Clyde Regions.  She has represented NFUS on both Agricultural Business Development Scheme and Farm Business Diversifications Scheme project assessment committees.  She has also successfully completed Scottish Enterprise’s Rural Leader Programme.



Gina Ford

Scottish Enterprise, Stakeholder and Partnership Executive

Sub Group:

Gina is involved in partnership working with local authorities, community planning partnerships and LEADER groups in Aberdeen, Aberdeenshire and parts of Tayside.  She is an experienced Community Planning Officer.



Clare Cooper

ELLi (Assisted Living Technology) Ltd

Sub Group:  Enterprise

Clare is a founding director of ELLi (Assisted Living Technology) Ltd. Winner of the 2017 Scottish Women in Business Innovator Award, Clare works across the fields of public health, arts, culture & heritage & tourism. She is also the founding director of  the Alyth Development Trust.  Alongside this she is also an independent producer of arts, culture and heritage projects, a member of @fleetcollective, co-founder and co-director of @thsscotland, co-proprietor of @vanorascottages and co-founder of Alyth Craft Tourism.



Vicki Unite

Perthshire Chamber of Commerce

Sub Group: Enterprise

Vicki is Perthshire businesswoman and Perthshire Chamber of Commerce’s Chief Executive.  She is an experienced data analyst with experience work with international news company Reuters and global financial services firm JP Morgan Chase.



John Gregory    

Rural Services Scotland

Sub Group: Enterprise

John is the Company Secretary and Treasurer of the Farmer Controlled Cooperative which has 265 members and provides assistance and advice to its members.



Heather Boag

Centre for Enterprise at Perth College UHI     

Sub Group: Young People

Heather is the Business Link Manager at Perth College UHI - Centre for Enterprise and has over 20 years' experience of providing an exceptionally high level of customer services in a variety of large national and international organisations as well as working for SMEs and herself.


Andrew Burnett

Elevator / Business Gateway Services

Sub Group:  Enterprise

Andrew has been the Director of Operations for 13 years at Elevator, a not for profit distribution private business with a keen eye on re-investing within our local communities.


Iain Matheson - LAG Vice Chair

Luncarty, Redgorton & Moneydie Community Council 

Sub Group: Community Capacity

Iain joins the group following a long career involving agriculture, fisheries, crofting and rural development and policies, European Funding throughout Scotland and he played a key role in the previous Ayrshire LEADER funding rural communities development and the Intereg IVA programme.



David Smythe MBE

Perthshire Tourism Partnership               

Sub Group: Enterprise

David is Chairman of the Perthshire Tourism Partnership and a small farmer, now heavily involved in the tourism world through running on-farm self-catering cottages and the Association of Scotland’s Self-Caterers. He enjoys the challenge of representing and promoting tourism, especially the self-catering sector, in Scotland.




Lorna Watson.


Sub Groups: Enterprise & Young People

Lorna is the Business Engagement Executive covering Tayside. Lorna graduated from Heriot Watt University with a BA in Business Management. Lorna’s previous role was as a Business Adviser with Business Gateway assisting start up and growth businesses and facilitating Women into Business events.





Denise Jackson MBE

Auchterarder Community Sports Association and Rotary.

Sub Group: Community Capacity & Young People 

Denise is currently the 37 President for Auchterarder & District Rotary Club. She is also the Chair of the Auchterarder Community Sports Association which aims to promote sport and active recreation within the local area. Prior to this she founded Auchterarder Gymnastics Club and remained the Head Coach until 2008.




 If you would like to be considered for a place on the Local Action Group please complete the LAG request form.



The Rural Perth & Kinross LEADER Team


Sharon Rice-Jones

Rural Perth and Kinross LEADER Co-ordinator

Tel: 01738 476517

Mob: 07500 918060

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.




 Laura Martin

Rural Perth & Kinross LEADER Finance Claims and Admin Officer

Tel: 01738 475240

Mob: 07766133744

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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 anna pic

Anna Block

Rural Perth & Kinross LEADER Finance and Admin Officer

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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 Our postal address is:

Perth & Kinross Council

The Environment Service

Pullar House

35 Kinnoull Street




PK Leader

Environmental Services
Perth & Kinross Council
Pullar House
35 Kinnoull Street
Perth, PH1 5GD


01738 477 963


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